conference

How could your conference go better?

A conference can be a great way to boost your business, raise your profile, market your products and extend your network. However, it can also be a disaster if you’re not prepared. Here are five things you can do right now to make your conference a great success:

1.      Make sure everyone knows all the details

When attendees register, it should trigger an email pathway that gives them all the information they need to know. Whether you’re using automation to do this or are doing it manually, you should have a plan for getting all the important details out there. Think about directions to the venue, parking information, accommodation options and reminders close to the date.

2.      Give staff and volunteers defined roles

It’s no good to you having everyone on meet and greet if there’s nobody to serve the coffee. Whether you’re outsourcing parts of the conference or running it all yourselves, plan out what jobs need to be done and allocate key people to those tasks. Think about people to coordinate the speakers, someone to take charge of the AV equipment and someone to assist with seating of delegates.

3.      Make sure the content is relevant to your audience

Hopefully you’ll have planned a good line up of speakers and will have invited those most likely to get value from the day. However, make sure your speakers are clued up as to who is in the room, so that they can tailor their sessions to the audience. If you can, provide a delegate list to your speakers in advance, so that they can pitch their talk at the right level.

4.      Make everyone comfortable

Make sure the room is climate controlled, and if that’s not possible, ensure a flow of fresh air to stop people becoming sleepy. Rather than hard plastic chairs, opt for BN Soft Seating or something similar to stop the numb bottoms from becoming a problem. Build in plenty of breaks, not only for comfort but also because networking is often the most valuable part of a conference to your delegates.

5.      Allow lots of time for everything, and finish on time

Nothing is worse for the last speaker of the day than being forced to start late and then having to endure people getting up mid-flow to catch their trains or busses home. Build in as much time as you can and be strict about stopping questions when the allocated time is up. Do everything you can to finish on time so that everyone can get where they need to be when they need to be there.

Conferences can be a great business boosting activity, when done right. Don’t underestimate the amount of planning, preparing and coordination that a good conference will involve, and leave yourself plenty of time to get everything done. Check out our website for all sorts of display and presentation equipment, as well as folding tables, BN Soft Seating and much more.

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Last Modified / Updated on: May 24, 2018 at 9:11 am

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Random Glossary term

  • Executive Chair

    An executive chair may also be described as a manager’s chair.  This is a high back, padded desk chair, often with a leather front face, a headrest and may also act as a recliner with tilting mechanism and accompanying matching foot stool.

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