Display and presentation furniture

Creating event displays that really sell

Trade shows represent an excellent opportunity for your business, with 81 per cent of attendees having buyer power. When exhibiting at a trade show, there are going to be plenty of other companies displaying at the same event, and you need to ensure that you don’t fade into the background. Read on to discover some top tips on creating an event display that will really sell.

Make your booth unique

The most important thing to do is make sure that your display is unique. As mentioned, there are going to be many other businesses at the trade show, and thus you need to stand out. You should also make sure your display is versatile. Consider opting for a more expensive booth that can be used again and again, as this will save you more money in the long run.

Feature your website address

The importance of including your website address as part of your trade show display cannot be overlooked. This gives attendees the ability to jot the address down and visit your website at their own leisure.

Size matters

It’s not a case of the bigger the display, the better. Rather than focusing on securing the largest booth possible, you should focus on your objectives and how you are going to reach them effectively. You will be more likely to captivate your audience with bold colours, a unique design, and visually compelling shapes, as opposed to a big, yet albeit boring, booth.

Demo your product or service

Show the real-time value of your product or service. If you can offer a demo of sorts, do so. And, the more hands on you can make it, the better. Involving your audience is key to success. As opposed to focusing on the features, you should concentrate on the value you can offer the user.

Choose your graphics carefully

Opt for clear, bold, and simple images, instead of ornate and elaborate art. If you opt for the latter, it will only make your event display look confusing and distracting. You want to give off a professional and organised feel. You should use either two small graphics or one large graphic on the majority of your display.

Make sure your brand identity is the focal point

When at a trade show, the most important message to convey is your brand. You need to showcase your brand for sustainable and long-term promotional impact. Every person who passes by your stand needs to have a thorough understanding of who you are and what you do.

Choose display and presentation furniture with care

Make sure you choose high-quality display and presentation furniture that is right for your requirements. From noticeboards to panel display systems, there are many different options to select from. There is no right or wrong; it is all about choosing what suits your display and the information you are showcasing. Poster frames and signage are particularly popular for event displays.

If you follow these tips, you should have no trouble creating a winning event display. It is all about having the right team behind you and making sure that your display aptly reflects your brand.


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Last Modified / Updated on: May 30, 2017 at 3:46 pm

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